optiko Was conceived as a deep exploration of brand
identity for a fictional venture that produces a highly-
configurable a lighting solution. The core learning
experiences were captured in research into product
development, branding strategies and design methods.
At the outset of the project, several criteria were set;
the design had to strike a balance between aesthetics
and function, it had to be scalable to accommodate
a diverse array of products and media, and it had
to be flexible for future revisions.
With simplicity in mind, a brand system was created
to outline a contemporary, minimal and functional
feel. When possible, design decisions were driven
by the products’ physical design peculiarities and
As the project progressed, a collection of ancillary
components were created to demonstrate and
validate the guidelines. The deliverables included
the visual identity guide, a functional website,
multilingual user manual and packaging.
Visit the optiko microsite here.
The project provided a rich opportunity
to independently research branding
and identity case studies, evaluate
multiple creative processes, and utilize
a cumulative knowledge of design across multiple forms of media.
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