ÆTHER was a design study for a package system
that includes a series of three varieties of products
to be sold under the Terrain house brand. The challenge was to create a design model that resonated with the existing house brand, yet stood out and generated excitement for the products.
Found objects were repurposed for the exercise,
including medical serum vials, recycled cork bottle
stoppers, and vintage wooden matches.
To add to the element of sustainability, the initial
brief called for the incorporation of found objects
into a creative selling point of purchase display.
Careful consideration was given to this directive
and an old industrial box was selected for its
compact size and versatility in potential presentation
modes. The result was a structure that follows
the URBN merchandising model of products
on display at Terrain.
While the small scale of the vials and match boxes
lent an air of preciousness to the items, it also
proved to be a large challenge to overcome during
the design phase. As the multiple iterations and
evolutions of the process progressed, the necessity
to reduce and minimize became an asset—a path
to a more uniform and clearer series of layouts
across the differing shapes of the containers.
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